Estate Heatrola

The ESTATE STOVE COMPANY, Hamilton, Ohio is one of our oldest clients. Two of our principals have been a part of Estate advertising for over 20 years.

During that time, the name Estate Heatrola has become so firmly established that "Heatrola" has become a generic term for circulating room heaters.

Through the use of a merchandising idea, "The Heatrola Free Coal Campaign" over 1/3 of all Heatrola sales were made in August, when normally few heater sales are made.

We have also been a part of the expansion of Estate Range business from a local and sectional business (in an advantageous freight rate area) to a large national business. We have planned and prepared the advertising which has announced such pioneering developments as the first table top range, the Fresh-Air Oven, the Grid-All, The Bar-B-Kewer and many other "firsts".

We have also been a part of Estate postwar planning, which calls for doubling their pre-war production and sales. These plans are complete, some already in operation.