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The PRINCIPALS of Stockton-West-Burkhart were an important part of the development and marketing of Drano during the first 13 years of its life. They designed the package, developed the marketing plan which was used, created the "personality" of the dotted line and produced the national advertising. They supervised the surveying of markets, analyzed and helped develop distribution, sales and advertising patterns. According to Starch figures, the two Drano advertisements at the right ranked second and third lowest in cost-per-observer of some 35 advertisements (half-page or larger) in the same issue of Ladies' Home Journal. 1936 Campaign Test Ads for Drano
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