Conclusion - Awards

The Advertisements you have just seen are based on a wide knowledge of the marketing of variety of products through many trade channels.

They represent a broad experience in the use of various copy and layout techniques - formal, informal; direct, indirect; editorial; continuity; cartoon; emontional; romantic; reason why.

Without exception all of our clients believe that their advertising is helping them sell merchandise at a profit.

The only "Awards" we strive to win are increased sales for our clients.

However, we have received our fair share of both national and industry awards in competition with the leading agencies in the United States. Here are just a few of them.

Our Clients have found our facilities exactly the same as if our address were Madison Avenue instead of Fourth and Walnut

During the past several years, we have used the following:

On the Way Up...in RADIO

At THE PRESENT TIME, a relatively small part of our billing is accounted for by radio advertising. But radio has been an important part of our advertising experience during the past 15 years.

We have been a part of building, directing and scripting eight network programs. We have continuously and effectively used local, sectional and spot radio for almost all of our clients.

As our radio department expands, our clients will continue to benefit from the experience and shirt-sleeve knowledge of radio by the principals of the agency.

A 5 minute HOLLYWOOD GOSSIP program for The U.S. Shoe Corporation was so well received by dealers that they paid to put it on 175 stations.

AT YOUR SERVICE, a program we built for Cincinnati Gas & Electric won the award for The Best Public Utility Program for 1944. On station WKRC, its most recent Hooper rating was 6.7, topping all other morning Network programs, including those on WLW. Other Hooper ratings at same period (11:15 a.m.): "Linda's First Love" (Kroger-WLW) 3.5; "Glamour Manor" (P&G-WSAI) 2.9; "Big Sister" (Lever Bros.-WCKY) 2.4; "Music Parade" (WCPO) 3.5.

Tom McCarthy & THE NEWS, an SWB "discovery", consistently gets more listeners over WKRC at noon than any other Cincinnati station, including WLW.

On the Way Up in Research

One of THE FIRST departments established by Stockton-West-Burkhart was a research department. One of the first men to be employed was a research man.

Adequate research is considered so important by Stockton-West-Burkhart that at the present time the President of the company has temorarily assumed the duties of Director of Research.

We are now in process of employing a Research Director of outstanding ability and expect to secure such a man within the next thirty days.

Your ADVERTISING will probably become the largest account in our agency.

As such, the facilities of our agency will be "custom made" to your specific needs. Special services and departments will be added where and when you need them.

AND YOUR WORK will be done by young men.

At present, all but two of the principals, officers, department heads, account executives and production staff of the agency are less than 40 years old.

We BELIEVE that your company will continue to grow - - in direct proportion to the ability and drive of the men who are an important part of it.

We believe that an advertising agency on the way up will help you build it faster, stronger and farther.