Central Trust Company

The CENTRAL TRUST COMPANY has been one of our clients since October, 1942. It is one of the leading banks in Cincinnati, the second largest trust company in Ohio.

Advertising has had the dual job of building goodwill, explaining the bank's contribution to the war and postwar planning...and that of selling specific services.

Central Trust "Institutional" advertising has conspicuously avoided the cold, "banker's" approach. Its human interest and friendly tone has won much commendation nationally. It has frequently won the industry award as "The Best Bank Ad of the Month."

A campaign that included newspapers, radio, car cards and direct mail recently succeeded in opening more new checking accounts in 90 days than had previously been opened in two years.